Beloved Toys “R” Us Opens Flagship Store at American Dream Mall

Image Source: www.americandream.com

American Dream Mall, an entertainment and retail complex in East Rutherford, will be the site of the new Toys “R” Us flagship store. The two-story complex will stretch across 20,000 square feet of retail space. It will also be located adjacent to the Nickelodeon Universe Theme Park and DreamWorks Water Park inside of American Dream Mall.

The modern store will be reminiscent of the previous Toys “R” Us experience, which was a leader in the children’s toy division for nearly 70 years before closing most locations across the United States. The former flagship in Times Square closed in December 2015. Under new leadership, Toys “R” Us is slated to open more than 400 new locations across the United States in 2022.

Don Ghermezian, CEO of American Dream says, “Toys ‘R’ Us sparks the same feeling of joy across multiple age groups. This powerful brand is the perfect addition to American Dream’s all-star lineup of entertainment properties and attractions. We’re thrilled to partner with WHP Global and Toys ‘R’ Us to bring this project to life.”

For the latest information on the American Dream location (including projected opening dates), visit https://www.americandream.com/venue/toysrus.