PRODUCTION REQUIREMENTS

ACCEPTABLE FILE TYPES
Adobe Acrobat® PDF prepared as high-resolution with fonts embedded.
Adobe Illustrator® CS3/13.0 or lower. Convert type to outlines, export as Mac EPS file.
Adobe Photoshop® CS3/10.0 or lower. TIFF (Mac Byte Order) EPS (save EPS file with an 8-bit TIFF preview, with binary encoding selected in EPS preference dialog box. Leave other boxes unselected JPEG or BMP.
Macromedia Freehand® 8.0 or lower. Convert type to paths and export as Mac EPS file.
All digital ad files should be accompanied by a matchprint proof.

Compression Stuffit files or files compatible with Stuffit Expander (i.e., ZipIt files). Compression files that are self-extracting.

UNEACCEPTABLE FILE TYPES
JPG, DCS 1 or 2, or native files in Microsoft PowerPoint. Microsoft Publisher, Corel, PageMaker, or Word Perfect format. Microsoft Word documents may be used only to provide text content for an ad, and not as a format for a final file.
Web site images and logos are low-resolution and NOT acceptable

COLOR MODES, FONTS AND TRAPPING
Process Color Prepare all color content in CMYK mode. RGB and Lab colors are not accepted. Pantone (PMS) or other spot colors must be converted to CMYK, unless a fifth color has been ordered.
Black & White Images must be in grayscale or bitmap mode. Include all Fonts. Provide all PostScript fonts (suitecases and printer fonts) used in the file. Do NOT use TrueType, Multiple Master, or OpenType fonts.
Trapping is the responsibility of the advertising agency or designer.

GRAPHICS/IMAGES RESOLUTION
Supply images in one of these formats: TIFF, Macintosh EPS files or JPEG, minimum 300 ppi (pixels per inch).
Bitmapped images Minimum resolution 1200 ppi.
Image size must be 100% of the size it will print. Images cannot be enlarged without loss of quality.