Soul Sweet Boutique Confectionary, Bakery, and Café Rises to the Top

It’s no surprise the best Brazilian desserts north of the equator come from Soul Sweet Boutique – the cozy, welcoming bakery and eatery nestled in the Ironbound section of Newark, the heart of the Brasileiro population in the Garden State. 

Since opening in early 2019, Soul Sweet Boutique has gained a devoted following and expanded to The Mills at Jersey Gardens in Elizabeth. This fall, their fanbase grew from coast to coast with the launch of an e-commerce website. 

Soul Sweet Boutique is a little slice of heaven for folks craving classics like hand-rolled brigadeiros (Brazil’s signature confection) and truffles, chocolate-dipped honey cake (pao de mel) and fresh baked cheese breads (pao de queijo). The talented and artistic pastry team can create any sweet treat, reimagining it with typical Brazilian flavors. Gourmet cakes in a jar come in churros, coconut, and brigadeiro varieties. An impossibly smooth cheesecake gets topped with passionfruit. The crust of the lemon meringue pie includes crumbled Maria biscuits, a staple in Latin homes. 

“When I was looking to start a new business, I returned to the kitchens of my childhood for inspiration,” says entrepreneur Thatiana Rangel, founder and co-owner of Soul Sweet Boutique. “My latest venture resulted from my love of sugar, little extravagances, and making people feel special.” 

After a successful first year, Rangel is excited to introduce Soul Sweet Boutique to a broader audience through nationwide shipping. Not even a pandemic can slow her down. 

She says, “What makes us unique? I think it’s our Brazilian heritage and love of hospitality. It’s the subtle flavor combinations of pistachio, guava, dulce de leche, coconut and condensed milk. And don’t forget, extraordinary milk, white, and dark Belgian chocolate!” 

Just in time for the holidays!

Soul Sweet Boutique is launching an e-commerce website with a spotlight on gourmet cakes in a jar. Each mason jar is filled with specialty cakes layered with homemade fudge, fresh fruit jellies and creams. Choose from Chocolate Brigadeiro, Carrot com Chocolate, Strawberry o Crème, and more (plus alternating seasonal flavors). Available in custom packs: two, four, eight, or 12 jars. 

Need a hostess or thank you gift? Create a custom box of brigadeiros and truffles, choosing from a dozen flavors, including traditional chocolate sprinkle, coconut, fig, sweet corn, coconut, and churros. Other treats available for nationwide shipping include cookies, cheesecake in a jar, honey cake, and merengues. 

Soul Sweet Boutique Luxury Confections is located at 162-164 Van Buren Street in Newark. To order online, visit